Nail Polish by Rimmel London, How many is too many?, Metallic finish, Dries in 60 seconds, Long-lasting, chip resistant. Rimmel London has been re-writing the rules of makeup since 1834, helping you express yourself however you choose. Founded by Eugène Rimmel – aka, the man who practically invented mascara – the brand’s eyeshadow palettes and kohl eyeliners have become regular features in our makeup bags. We’re all about its foundations and concealers for undetectable coverage, too.