Nail Polish by Rimmel London, Gold-tone metallic shade, Some days call for a little extra, Super-shiny finish, Chip-resistant formula, 60-seconds drying time, Ideal for rushed mornings. Rimmel London has been re-writing the rules of makeup since 1834, helping you express yourself however you choose. Founded by Eugène Rimmel – aka, the man who practically invented mascara – the brand’s eyeshadow palettes and kohl eyeliners have become regular features in our makeup bags. We’re all about its foundations and concealers for undetectable coverage, too.